GENDER AND ALCOHOL-USE IN A GREEK TOURIST TOWN

This paper considers tourism's impact on changes in alcohol consumptio n by men and women in a small Greek town. Successive waves of foreign and domestic tourism have altered normative drinking patterns within t he constraints of local gender ideologies. More specifically, foreign tourism has helped to create the addition of beer to men's drinking re gimen of locally made wine and distilled spirits. The more recent phen omenon of domestic tourism, on the other hand, has loosened social res trictions on women's drinking in the town. These findings underscore t he importance of gender in the social availability of alcohol. Further more, they indicate that the impacts of domestic and foreign tourism m ay differ significantly.