TO BE CONTINUED - OR, THE BIRTH OF A SERIES

The processes and perceptions that determine the development of a mono graphic series are discussed. The logic behind publishers' marketing s trategies frequently seems at odds with the expressed needs and concer ns of the library community. Through interviews with a cross-section o f publishers (trade, scholarly, university, association/society), info rmation was gathered that furthers the understanding of the goals, str ategies, and problems involved with the publication of monographic ser ies.