This paper presents the derivation and justification of a new economic
theory of a manufacturing firm. It represents a mathematical extensio
n of neoclassical economics in which the technological performance of
a product is allowed to vary. The product's unit production costs is p
resented as a function of its technological performance, production ra
te, and product-design and production investments. Likewise, the produ
ct's unit sales price is presented as a function of its technological
performance, sales rate, and advertising and marketing investments. By
placing these price and cost functions in an elementary profit equati
on, a general theory of a manufacturing firm's profitability is achiev
ed. Its mathematical feasibility is confirmed through a numerical exam
ple. Its conceptual validity, on the other hand, is confirmed by using
it to interpret historical episodes of technological change. The theo
ry of technological products is also used to calculate the conditions
for maximizing the long-term profitability of a firm. The results show
that neoclassical microeconomics is a restricted case of this theory.