Various studies have dealt more or less directly with qualitative ques
tions concerning social services provided in the home. While as a resu
lt of such studies the general characteristics of home services of imp
ortance to elderly people are quite well known, this is not the case r
egarding the relative importance assigned to such characteristics. Per
sonal interviews using the (Multiattribute Utility Technology) (MAUT)
were used. This procedure organises the attributes in a (tree) structu
re for comparing the relative importance & ranking of different dualit
y attributes. A random sample of 180 receivers of home-help services a
ged 65 to 95 and living in a rural, small town and city area were inte
rviewed. The interviewed persons were asked to rank-order according to
personal importance each grouping of quality attributes. The relative
values of the different qualities were determined, using a scale with
a range from 0 to 100 points. Continuity, especially Staff Continuity
, was the most important quality attribute together with Suitability a
nd Personal Relation. Availability and Influence were the least import
ant quality attributes. The characteristics studied had largely the sa
me relative importance for all older people, irrespective of category.