ATTITUDES OF END-USERS TOWARDS INFORMATION TECHNOLOGY IN MANUFACTURING AND SERVICE INDUSTRIES

This paper proposes a conceptual framework for end-user attitudes towa rds information technology and defines how end-users initially develop interest in and learn about computers. Additionally, it reports the r esults of an empirical inquiry in two industries, based on the concept ual model. The findings suggest that end users in the manufacturing in dustry manifest attitudes and intentions towards computer use that dif fer from those of users in the service industry. The research suggests the need for consideration of industry-specific characteristics in in formation systems research and applications. Finally, the paper discus ses managerial implications of the findings and recommends that manage rs integrate end-user and computer technology.