In this paper it is shown how new visualization techniques are being u
sed to analyze the first results of the British 1991 Census and other
large data sets. Of interest here are questions about how localities h
ave developed over time; which neighbourhoods have experienced gentrif
ication and in which places have the recessions of the previous decade
s had their worst effects? Overall, do we see a picture of polarizatio
n or a levelling out of social disparities either locally or nationall
y? It is argued that these questions cannot be answered by conventiona
l quantitative techniques because the answers are unlikely to be simpl
e enough to be presentable in tables or by equations. Pictures are nee
ded to show how different processes occur in different places, and hol
istic patterns need also to be seen without generalizing out the detai
l. Neither traditional thematic mapping nor commercial geographic info
rmation systems can do this well. Spatial visualization is an alternat
ive approach in which the researchers choose what they wish to see and
how they wish to view it. Many problems require new methods of visual
ization for their exploration. A new census presents us not only with
new statistics, but also with the opportunity and impetus to develop r
adically different ways of envisioning information to reveal more full
y the human facts contained within a mass of social statistics.