Cigarette cravings were evaluated in a sample of moderately heavy smok
ers, using the Questionnaire os Smoking Urges (QSU: Tiffany and Drobes
1991), which produces scores on two factors, related to the positive
(factor I) and negative (factor II)-reinforcing properties of smoking,
respectively. Smoking motivation was also assessed behaviourally usin
g a progressive-ratio operant procedure, in which responding on a comp
uter keyboard was reinforced by puffs on a cigarette, under a progress
ively increasing work requirement. Abstinence (4-14 h) increased score
s on both subjective and behavioural measures. In non-deprived subject
s, behavioural measures and cigarette liking correlated more strongly
with factor I of the QSU than with factor II, while in abstinent subje
cts, correlations with factor II were stronger than with factor I. The
significant relationships between the QSU and cigarette-reinforced pr
ogressive-ratio operant performance support the validity of both of th
ese procedures as measures of cigarette craving.