The norm of a matrix B as a Hadamard multiplier is the norm of the map
X --> X . B where . is the Hadamard or entrywise product of matrices.
We give a geometric interpretation to a criterion of Haagerup and use
this interpretation to find an explicit formula for the Hadamard mult
iplier norms of real 2 x 2 matrices. For Hermitian matrices with one p
ositive eigenvalue, we give necessary and sufficient conditions for th
e norm to be the magnitude of the largest entry.