This article reviews evidence indicating that there is a temporal patt
ern to the experience of regret. Actions, or errors of commission, gen
erate more regret in the short term; but inactions, or errors of omiss
ion, produce more regret in the long run. The authors contend that thi
s temporal pattern is multiply determined, and present a framework to
organize the divergent causal mechanisms that are responsible for it.
In particular, this article documents the importance of psychological
processes that (a) decrease the pain of regrettable action over time,
(b) bolster the pain of regrettable inaction over time, and (c) differ
entially affect the cognitive availability of these two types of regre
ts. Both the functional and cultural origins of how people think about
regret are discussed.