PR PRESCRIPTION

Authors
Citation
Cl. Taylor, PR PRESCRIPTION, Civil engineering, 65(5), 1995, pp. 75-77
Citations number
NO
Categorie Soggetti
Engineering, Civil
Journal title
ISSN journal
08857024
Volume
65
Issue
5
Year of publication
1995
Pages
75 - 77
Database
ISI
SICI code
0885-7024(1995)65:5<75:PP>2.0.ZU;2-L
Abstract
Public-relations isn't a luxury item in the budget, and it isn't the e xclusive domain of big firms. Here's a look at how every firm-big and small-can practice good PR.