We consider a monopolist selling durable goods to consumers with unit
demands but different preferences for quality. The seller can offer it
ems of different quality at the same time to induce buyers to self-sel
ect, as in Mussa-Rosen (1978), but is not artificially constrained to
offer only one such menu. Instead the seller can offer without precomm
itment a sequence of menus over time. In the two-buyer case where the
seller has complete information about each buyer's marginal valuation
for quality, the seller's profits exceed what can be obtained from a s
ingle menu and sometimes approximate the profits of a perfectly discri
minating monopolist. In companion papers (Bagnoli et al., 1990, 1992),
we show that these conclusions continue to hold (1) in the infinite-h
orizon case with any finite number of buyers and (2) in two-period exa
mples where the seller has incomplete information about buyer preferen
ces.