STRATEGY PROCESS-CONTENT INTERACTION - EFFECTS ON GROWTH-PERFORMANCE IN SMALL, START-UP FIRMS

Strategic management studies have tended to focus on either process or content issues, but not on both of these areas. Recently, some resear chers have argued that the interaction of process and content should b e explored. The purpose of this study is to examine this association. In particular, the study provides support for the hypothesis that the performance of small, rapidly growing firms will tend to be influenced by the interaction of planning formality (a process variable) and pro duct/service innovation (a content variable).