INFLUENCES ON DECISION-MAKING BEHAVIOR

Authors
DABOVAL J COMISH R SWINDLE B
Citation
J. Daboval et al., INFLUENCES ON DECISION-MAKING BEHAVIOR, Psychological reports, 76(1), 1995, pp. 176-178
Citations number
4
Categorie Soggetti
Psychology
Journal title
Psychological reports → ACNP
ISSN journal
00332941
Volume
76
Issue
1
Year of publication
1995
Pages
176 - 178
Database
ISI
SICI code
0033-2941(1995)76:1<176:IODB>2.0.ZU;2-3
Abstract
The purpose of this study was to examine, using a series of vignettes, the association of ethical values and decision-making behavior of mar keting managers. A questionnaire was mailed to 1,000 practicing market ing managers; a total of 539 usable responses were received. The findi ngs were that respondents tended to make ethical decisions based on co sts and benefits of the consequences of the decision rather than absol ute moral imperative.