Sustainable development is an intuitively rational and attractive idea
which considerable interest and policy makers in recent years. Despit
e this, the prospect of operationalizing the concept in any meaningful
way now appears increasingly remote, In this paper we attempt to iden
tify key deficiencies in extant approaches to sustainable development,
We then argue that the formulation of a more substantial theory requi
res the incorporation of key insights from social theory, We subsequen
tly develop this agenda by linking current ideas on sustainable develo
pment with regulation theory, This, we suggest, allows further progres
s to be made in understanding what sustainability must be and how it m
ight best be achieved.