When does it pay a coalition of buyers and a coalition of sellers to b
y-pass a non-cooperative market outcome by negotiating an alternative
contract? Should these collective contracts be allowed? This paper inv
estigates one source of the incentive for collective contracting: the
failure of monopolistically competitive markets to achieve the optimal
trade-off between lower costs and greater variety or availability of
products. A collective contract benefits buyers inside the coalition b
ut imposes a negative externality on buyers outside the coalition, who
face higher prices and lower availability when the contract is allowe
d. We analyze the conditions under which the collective contracts incr
ease total welfare. We suggest that the model represents one component
of the incentives for ''managed competition'' in health care markets.