FUND RAISING AND THE COLLEGE PRESIDENCY IN AN ERA OF UNCERTAINTY - FROM 1975 TO THE PRESENT

Authors
COOK WB
Citation
Wb. Cook, FUND RAISING AND THE COLLEGE PRESIDENCY IN AN ERA OF UNCERTAINTY - FROM 1975 TO THE PRESENT, The Journal of higher education, 68(1), 1997, pp. 53
Citations number
119
Categorie Soggetti
Education & Educational Research
Journal title
The Journal of higher education → ACNP
ISSN journal
00221546
Volume
68
Issue
1
Year of publication
1997
Database
ISI
SICI code
0022-1546(1997)68:1<53:FRATCP>2.0.ZU;2-A
Abstract
Since 1975 the expectations, resources, technical sophistication, freq uency and size of campaigns, and level of intensity associated with fu nd raising have increased dramatically on the nation's campuses and am ong nonprofits generally. This has resulted in a preoccupation by the popular media and in practitioner-generated literature with the involv ement of college and university presidents in fund raising. A context for understanding this phenomenon is provided.