The fact that the transient 'bullet' phenomenon and major variability
seen in the optical spectrum of SS433 are essentially absent in X-ray
data from the 'inner' jets seems to preclude their being 'true' bullet
s - i.e. comprising intermittent large mass ejections. We propose inst
ead that they are a radiative instability phenomenon occurring when mi
nor variations in the jet filling factor (or other parameters such as
jet mass loss rate or opening angle) take the jet through a critical t
hreshold only below which can jet cooling to optical temperatures occu
r. At other times the jet remains hot until cooled solely by expansion
, by which time the optical emission measure is small. The effect is a
nalysed for the case where the jets are heated by interaction with the
stellar wind from the companion star. The parameter criticality of th
is threshold could also help explain the rarity of detected SS433s.