Designing successful futures contracts is no easy task. Most new contr
acts fail to attract a sustainable level of trading volume. A comparat
ively new approach to identifying the attributes of successful futures
contracts comes from applying the emerging literature on security des
ign to the futures problem. A second and more complicated issue is to
determine the optimal contract form. This paper describes the characte
ristics of successful futures contracts implied by the design literatu
re, and, where possible, relates these observations to empirical studi
es. The paper also describes how the design literature can be applied
to reveal the link between the specific terms of successful futures co
ntracts to characteristics of the cash market.