We consider the fitting of generalized linear models in which the link
function is assumed to be unknown, and propose the following computat
ional method: First, estimate regression coefficients using the canoni
cal link. Then, estimate the link via a kernel smoother, treating the
direction in the predictor space determined by the regression coeffici
ents as known. Then reestimate the direction using the estimated link
and alternate between these two steps. We show that under fairly gener
al conditions, n(1/2)-consistent estimates of the direction are obtain
ed. A small Monte Carlo study is presented.