CHARACTERISTICS OF ALUMNI DONORS AND NONDONORS AT A RESEARCH-I, PUBLIC UNIVERSITY

This study was an investigation of selected attitudinal, demographic, involvement, and philanthropic characteristics of alumni donors and no ndonors from a Research I, pubic university. A random sample of 500 al umni (250 donors and 250 nondonors) was selected from a population of 37,691. There were 371 (74%) usable surveys returned. A discriminant f unction analysis was used to predict group membership of donors versus nondonors, and high donors versus low donors. Using the classificatio n step, 65 percent of the alumni were correctly classified as donors o r nondonors, and 87 percent of the alumni high donors and low donors w ere correctly classified.