In this article we conduct an examination of voter sensitivity to leve
ls of state taxation by developing and testing models that emphasize t
he information costs associated with taxation issues. We are able to d
emonstrate, in some contrast to previous studies, that mass opinion ab
out taxation has systematic and predictable components. Hostility to s
tate taxes is found to vary systematically with actual tax levels. We
also demonstrate that voters are able to link opinions on taxes to opi
nions of government performance.