1. We construct a simple strategic population model to investigate opt
imal allocation of resources (in excess of those required for maintena
nce) to growth and/or reproduction. 2. Analysis of the model for a con
stant environment demonstrates that determinate growth (where growth c
eases at reproductive maturity) is always the optimal strategy. 3. We
conduct numerical competition experiments to investigate optimal alloc
ation in randomly varying environments, under three different noise mo
dels. 4. indeterminate growth (simultaneous growth and reproduction ov
er some of the individual's lifetime) is optimal in varying environmen
ts where the variability is intense and on a time-scale comparable wit
h that of an individual's lifetime. 5. The long-run growth rate and th
e correlation between phenotype biomass and environment are maximized
by sucessful competitors in the numerical contests. The presence of a
competitor is shown to be an essential component defining the 'environ
ment'. Optimization of various fitness measures in a single phenotype
situation does not reveal the optimum for the competitive situation.