Invocations of ''racism'' are treated here as socially and historicall
y situated acts of societal criticism. Getting away from arguments abo
ut the ''truth-value'' of particular accusations and from worries abou
t the diffuse or polysemic nature of the term racism, this essay recom
mends focusing on what the invocation of ''racism'' accomplishes conte
xtually given a field of available options that range from its silenci
ng to its naming as a different ''thing.'' Drawing on noticeable recen
t shifts in the naming of particular social phenomena in Israel and th
e United States, the analysis highlights both the way these new public
discourses (on Israeli Jewish racism and U.S. multiculturalism) criti
que habitual categories of understanding and the ways they inadvertent
ly reproduce them.