This paper examines the suggestion that total quality management (TQM)
is accepted and highly applicable to the research and development (R&
D) function. It describes the results of a recent study of New Zealand
firms, and examines their responses to questions relating to the inco
rporation of TQM in R&D departments, especially those covering competi
tive benchmarking, time-based competition, process simplification and
performance evaluation. The results indicate a need for organizational
and cultural changes in the management of R&D if TQM is to be applied
and the quality and competitiveness of R&D activities improved.