INWARD TECHNOLOGY-TRANSFER AS AN INTERACTIVE PROCESS

Seaton and Cordey-Hayes [1] have drawn attention to many of the limita tions and deficiencies in traditional technology transfer mechanisms. They argued that this was largely due to the dominance of the linear m odel of innovation on conventional thinking. Furthermore, they present ed an alternative model of technology transfer (accessibility-mobility -receptivity) which emphasized the interactive nature of the process a nd highlighted the absence of any substantial research within the area of receptivity. This paper continues from that 1993 paper and focuses on the concept of 'receptivity' in the context of inward technology t ransfer. A conceptual framework is developed which identifies four maj or components of the inward technology transfer process. These are: 'a wareness', 'association', 'assimilation' and 'application'. Using this conceptual device, a series of studies is conducted within a number o f businesses within ICI Chemicals and Polymers Ltd. The conclusions in dicate the importance of non-routine activities and effective communic ations between credible boundary-spanning individuals. These are key a spects of the assimilation of new knowledge and the inward transfer pr ocess. This requires successful organizations not only to be efficient and competitive at their routine business in order to survive in the short term, but also to make room for opportunities for these creative , non-routine assimilation processes, which are more stochastic in nat ure, if they are to remain competitive in the long term.