The virtual pricing approach is applied to perform an ex ante analysis
of reduced chemical use on agricultural output, input demand and prof
itability. Aggregate data on Indiana agriculture spanning the 1950-86
period are used to estimate parameters of a normalized quadratic profi
t function using Bayesian techniques. Empirical results on the respons
e of substitute and complementary inputs to a 15% and a 30% fertilizer
restriction are obtained and the ad valorem taxes required to accompl
ish such restriction are calculated.