Transient and steady flow experiments were,carried out on liquid cryst
alline samples of poly(oxyethylene) alcohol/water systems, at differen
t temperatures and concentrations within the lamellar phase region. Fr
om the experimental results we may deduce that the transient response
is very complex, showing both a stress overshoot and an undershoot, de
pending on the cooperative effects of shear rate, surfactant concentra
tion, and temperature. Moreover, the steady flow behavior depends dram
atically on the shear history of the samples. These results have been
related to the appearance of a mechanically induced structure, favored
by the proximity to phase transition regions (cubic-lamellar phase an
d micellar-lamellar phase).