THE RESPONSE EFFECT OF QUESTION IN COMPUTER-ADMINISTERED QUESTIONING IN THE SOCIAL-SCIENCES

Authors
BARNES JH BANAHAN BF FISH KE
Citation
Jh. Barnes et al., THE RESPONSE EFFECT OF QUESTION IN COMPUTER-ADMINISTERED QUESTIONING IN THE SOCIAL-SCIENCES, Social science computer review, 13(1), 1995, pp. 47-53
Citations number
21
Categorie Soggetti
Social, Sciences, Interdisciplinary","Computer Sciences, Special Topics","Computer Science Interdisciplinary Applications
Journal title
Social science computer review → ACNP
ISSN journal
08944393
Volume
13
Issue
1
Year of publication
1995
Pages
47 - 53
Database
ISI
SICI code
0894-4393(1995)13:1<47:TREOQI>2.0.ZU;2-B
Abstract
The authors examine question-order bias in computer-administered quest ioning (CAQ) by examining the responses of two survey groups. Each gro up rated two types of products with respect to various product attribu tes in a computer interactive mode. The two product sections of the su rvey appeared in different order for each survey group. The results su ggest that question order has no effect in CAQ. In addition, the autho rs found that CAQ is not readily susceptible to fatigue.