NEWS ON THE 700 CLUB - THE CYCLE OF RELIGIOUS ACTIVISM

This content analysis evaluates political topics and themes of televan gelist Pat Robertson's high-profile news program The 700 Club during t he early months of the 1992 presidential campaign. Considered the medi a arm of the Religious Right, this program was found to go against the trend of increasingly political and less religious content observed i n earlier analyses of equivalent episodes during the 1983, 1986, and 1 989 seasons. In addition, political topics were addressed more neutral ly than in the past. The study discusses the possible impact of an inc reasingly competitive telecommunication environment on religious broad casters.