EFFECTS OF UNITED-STATES TELEVISION PROGRAMS ON FOREIGN AUDIENCES - AMETAANALYSIS

A number of studies have investigated the impact of U.S. television pr ograms on foreign audiences. A meta-analysis of these studies reveals a small, but statistically significant, association between exposure t o U.S. entertainment programs and attitudes, perceptions, and behavior s of foreign audiences. When taking study characteristics into conside ration, only language of the questionnaire produced a significant diff erence in correlation size, with studies using English questionnaires displaying a larger effect. Also, contrary to the assumptions of a uni form effects model, the findings indicate that the magnitude of the re lationship depends upon the type of dependent measure.