ORAL COMMUNICATION IN BUSINESS AND INDUSTRY - RESULTS OF A SURVEY ON SCIENTIFIC, TECHNICAL, AND MANAGERIAL PRESENTATIONS

Citation
Hj. Scheiber et Pj. Hager, ORAL COMMUNICATION IN BUSINESS AND INDUSTRY - RESULTS OF A SURVEY ON SCIENTIFIC, TECHNICAL, AND MANAGERIAL PRESENTATIONS, Journal of technical writing and communication, 24(2), 1994, pp. 161-180
Citations number
14
Categorie Soggetti
Communication
ISSN journal
00472816
Volume
24
Issue
2
Year of publication
1994
Pages
161 - 180
Database
ISI
SICI code
0047-2816(1994)24:2<161:OCIBAI>2.0.ZU;2-K
Abstract
This research project focuses on the nature of oral presentations give n (and produced) by scientific, technical, and managerial professional s working in business and industry. Our findings are survey-based; the y reflect responses to a range of ''issues'' about technical/professio nal presentations, including these: 1) frequency; 2) target audience(s ); 3) objectives; 4) types; 5) lengths; 6) data/information base; 7) u se of visuals; 8) equipment; 9) obstacles; and 10) training. Our resul ts indicate that presentations are frequently used in business, indust ry, and government and involve a wide variety of managerial audiences within organizations. Primary objectives of presenters surveyed are to inform (''sharing information'') and instruct/train.