MARKETING

Authors
PERKINS AG
Citation
Ag. Perkins, MARKETING, Harvard business review, 73(2), 1995, pp. 14-15
Citations number
NO
Categorie Soggetti
Management,Business
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
73
Issue
2
Year of publication
1995
Pages
14 - 15
Database
ISI
SICI code
0017-8012(1995)73:2<14:M>2.0.ZU;2-3