CREATIVE STYLE AND DIVERGENT PRODUCTION

In a sample of British working men and women, scores on the Kirton Ada ptation-Innovation Inventory (KAI) were compared with divergent produc tion scores on Guilford's Consequences and Alternate Uses tests. On th e Consequences test, adaptors and innovators produced approximately eq ual numbers of common responses, but the innovators produced a higher number of uncommon (remote) responses, and a higher number of response s in total. Innovators also produced more responses than adaptors on t he Alternate Uses test. The results are discussed with reference to th e distinction between creative style and creative level. Creative styl e appears to be more strongly related to some measures of creative lev el than to others, and the results are consistent with Kirton's view t hat when solving problems, innovators access a larger cognitive domain than adaptors.