Twenty-five managers who reported an average daily caffeine consumptio
n of 575 mg participated in two complex simulations. A double-blind cr
oss-over design was employed to assess the effects of normal caffeine
consumption versus caffeine deprivation upon seven validated measures
of managerial effectiveness. Data from a Caffeine Withdrawal Questionn
aire indicated discomfort upon deprivation. Systolic blood pressure in
creased during ''normal'' caffeine consumption levels but fell quickly
and remained lower during deprivation. Several measures of managerial
performance indicated decreased effectiveness upon caffeine deprivati
on. In contrast to prior research from simpler task settings, cognitiv
e effectiveness (during complex task performance) was diminished. Howe
ver, a measure of strategic performance which requires a relatively hi
gh level of cognitive effort showed no impact of caffeine deprivation.