Ma. Landolt et al., SEX-DIFFERENCES IN INTRA-SEX VARIATIONS IN HUMAN MATING TACTICS - AN EVOLUTIONARY APPROACH, Ethology and sociobiology, 16(1), 1995, pp. 3-23
We assessed sex differences in the effects of physical attractiveness
and earning potential on mate selection, and sex differences in prefer
ences and motivations with regard to short-term and long-term mating.
We also investigated the effect of a variable likely to produce intra-
sex variations in the selection of mating tactics, self-perceived mati
ng success. Forty-eight university students were presented with pictur
es and short descriptions of persons of the opposite sex varying in ph
ysical attractiveness and earning potential. Dating interest was influ
enced, for both sexes, by stimulus-person's physical attractiveness an
d earning potential, but these two characteristics interacted only for
female raters. Male and female subjects showed discrepant preferences
and motivations with regard to short-term and long-term mating. In ad
dition, self-perceived mating success was related to mating tactics in
males only: Males who perceived themselves as more successful, compar
ed to males who perceived themselves as less successful, tended to pre
fer and to more often select short-term mating. This effect was maximi
zed when the stimulus person was very attractive and of high earning p
otential. These results confirm sex differences in mating preferences,
strongly suggest a proximal factor of tactic selection, and suggest t
hat males' mating strategies may be more variable than females'.