This paper analyses equilibria of voting on commodity standards within
the framework of a Farrell-Saloner model which takes into considerati
on the trade-off between network effects and losses from a reduction o
f variety. Social welfare implications are derived and discussed with
respect to manipulations of majority rules. The findings indicate that
welfare implications of standards are highly sensitive to the decisio
n procedure and that the choice of the decision rule is non-trivial as
it can at least prevent worst outcomes if not guarantee optimal resul
ts.