ENTRY STRATEGIES OF UNITED-STATES FIRMS TO THE NEWLY INDEPENDENT STATES, BALTIC STATES, AND EASTERN-EUROPEAN COUNTRIES

This article provides baseline information about how U.S. companies en tered the markets of the countries of the former Soviet bloc, and how these entry strategies have changed since 1989. It shows that while th ese firms used different strategies to enter the markets of this regio n, they most commonly used the low risk strategies of joint venture an d export. Also, the number of entries to this region increased signifi cantly between 1989 and 1993, and the Russian market enjoyed the large st share of all entries. Finally, recent strategy changes indicate mor e risk taking by U.S. firms.