One's attitudes toward love and sexuality are influenced by many facto
rs, including gender. To explore the role of gender (and other variabl
es) in participants' attitudinal orientations toward love and sexualit
y, data were collected in the United States at three time points (1988
, 1992, 1993), resulting in a total sample of 1,090 participants. Data
analyses showed gender differences in both sexual attitudes and love.
Men were more sexually permissive than women (consistent with previou
s research), although women and men similarly endorsed other aspects o
f sexuality, including sex as an emotional experience. Men and women d
iffered on several relationship variables (e.g., women were more orien
ted to friendship-based love, and men to game-playing love). However,
correlational analyses showed many similar patterns for women and men.
These findings underline the need to consider both gender differences
and similarities in sex and love within intimate relationships.