This paper argues that an ecological approach to psychology of the sor
t advanced by J. J. Gibson provides a coherent and powerful alternativ
e to the computational, information-processing, paradigm. The paper ar
gues for two principles. Firstly, one cannot begin to understand what
internal information processing an organism must accomplish until one
understands what information is available to the organism in its envir
onment. Secondly, an organism can process information by acting on or
manipulating physical structures in its environment. An attempt is mad
e to show how these principles can be extended to cognition as a whole
. It is suggested that these principles may have a foundation in evolu
tionary biology.