P. Murray et al., TARGET AUDIENCE PENETRATION BY A HEALTHY LIFE-STYLE PROMOTION PROGRAM- RESULTS FROM THE KILKENNY-HEALTH-PROJECT, Economic and social review, 26(3), 1995, pp. 261-282
Between 1985 and 1992 County Kilkenny was the site of an evaluated pro
gramme of community intervention which aimed to reduce the population'
s heart disease burden by promoting the adoption of a healthy lifestyl
e. This paper analyses data on public awareness of the Kilkenny Health
Project's activities collected in a 1990-91 evaluation survey. The im
plications of the findings for healthy lifestyle promotion programmes
supporting the achievement of the targets set in the recently unveiled
national health strategy are discussed.