TARGET AUDIENCE PENETRATION BY A HEALTHY LIFE-STYLE PROMOTION PROGRAM- RESULTS FROM THE KILKENNY-HEALTH-PROJECT

Citation
P. Murray et al., TARGET AUDIENCE PENETRATION BY A HEALTHY LIFE-STYLE PROMOTION PROGRAM- RESULTS FROM THE KILKENNY-HEALTH-PROJECT, Economic and social review, 26(3), 1995, pp. 261-282
Citations number
33
Categorie Soggetti
Sociology,Economics
Journal title
ISSN journal
00129984
Volume
26
Issue
3
Year of publication
1995
Pages
261 - 282
Database
ISI
SICI code
0012-9984(1995)26:3<261:TAPBAH>2.0.ZU;2-O
Abstract
Between 1985 and 1992 County Kilkenny was the site of an evaluated pro gramme of community intervention which aimed to reduce the population' s heart disease burden by promoting the adoption of a healthy lifestyl e. This paper analyses data on public awareness of the Kilkenny Health Project's activities collected in a 1990-91 evaluation survey. The im plications of the findings for healthy lifestyle promotion programmes supporting the achievement of the targets set in the recently unveiled national health strategy are discussed.