This article surveys changing tourism patterns along three time horizo
ns: the last three decades, across the life cycle, and between success
ive generations. Based on empirical longitudinal data, the study sugge
sts that the patterns and destination choice have changed with respect
to all three perspectives. Younger generations gain different experie
nces as compared to previous generations and are likely to have differ
ent tourism patterns in later life stages. This has important implicat
ions for destinations that rely on the elderly market. Using longitudi
nal approaches, insights can be gained in changing destination choice
across the life cycle and between successive generations, and it can c
omplement traditional cross-sectional studies.