K. Baucom et al., USING TOTAL QUALITY MANAGEMENT IN UNDERGRADUATE ADMISSIONS AT THE UNIVERSITY-OF-NORTH-CAROLINA-CHARLOTTE - CASE-STUDY, College and university, 70(2), 1995, pp. 76-81
This paper defines Total Quality Management (TQM) and discusses its gr
owing popularity in Higher Education. The use of TQM in improving qual
ity and customer service in undergraduate admissions at one comprehens
ive university is then described. The article focuses on the benefits
and challenges of using TQM, first from the perspective of the manager
responsible for TQM, then from the perspective of a front-line staff
member and TQM team member.