Increased awareness of inappropriate touch with children may discourag
e positive parent-child touch. The present study was designed to asses
s the extent of agreement regarding the appropriateness of various typ
es of parent-child touch. Respondents were 83 men and 121 women who we
re shopping in an open air market in a metropolitan area. Touches invo
lving parents and children in several settings were rated on a scale o
f appropriateness. Reasonably clear norms emerged for touching with ch
ildren of different ages. There were no differences in relation to the
gender of the respondents and few in relation to the respondent's age
, family income, or marital status. Blacks rated many of the touches a
s less appropriate than did Whites but cultural differences within the
two groups were not investigated. It was concluded that rating scales
may be useful in assessing norms for parent-child touch but cultural
differences are probably important.