The present experiment examined whether subjects can form and store im
agined objects in various orientations. Subjects in a training phase n
amed line drawings of natural objects shown at six orientations, named
objects shown upright, or imagined upright objects at six orientation
s. Time to imagine an upright object at another orientation increased
the farther the designated orientation was from the upright, with fast
er image formation times at 180 degrees than at 120 degrees. Similar s
ystematic patterns of effects of orientation on identification time we
re found for rotated objects. During the test phase, all subjects name
d the previously experienced objects as well as new objects, at six or
ientations. The orientation effect for old objects seen previously in
a variety of orientations was much reduced relative to the orientation
effect for new objects. In contrast, substantial effects of orientati
on on naming time were observed for old objects for subjects who had p
reviously seen the objects upright only or upright but imagined at dif
ferent orientations. The results suggest that the attenuation of initi
ally large effects of orientation with practice cannot be due to imagi
ning and forming representations of objects at a number of orientation
s.