The classical conditioning of subjective and physiological aspects of
female sexual arousal was examined. Experimental subjects were run in
a delayed conditioning design, where an amber light was paired with ex
cerpts from erotic videos. Control subjects received presentations of
the same amber light and videos, but these presentations did not overl
ap with one another. Dependent variables included subjective ratings o
f arousal to the light and the videos as well as change in vaginal pul
se amplitude assessed during exposure to the different stimuli. Experi
mental subjects evidenced increased arousal to the light over conditio
ning trials, as assessed by subjective ratings of sexual arousal. This
finding is suggestive of a learned effect However, results failed to
indicate significant differences between experimental and control grou
ps. Therefore, the increased arousal to the light evidenced by experim
ental subjects may not be due to classical conditioning. Suggestions r
egarding these findings, clinical implications, and future research ar
e discussed.