We propose a hydrodynamic theory for gravity-driven convection in vert
ical mobile soap films. Under steady-state conditions the equations re
duce to the classical theory of film drainage and pull-out. We demonst
rate that the steady-state film profile for drainage can be unstable a
gainst lateral convection. The unstable mode - which is localized near
the film border - is found to incorporate the physical characteristic
s of the ''marginal regeneration'' phenomenology proposed by Mysels. W
e discuss the mathematical relationship between soap film convection a
nd Rayleigh-Benard convection in thermal cells and suggest experiments
to test the analogy.