It has been demonstrated clearly that the use of regular screening mam
mography reduces mortality among women ages 50 years and over, The pri
mary objective of this study was to investigate factors associated wit
h repeat mammography participation. A random sample of women ages 50-7
5 years residing in four Washington State counties was surveyed by tel
ephone during mid-1989, The Health Belief Model was used as a conceptu
al framework for the analysis, Three groups of women with different ma
mmography experiences in the previous 5 years were compared: (a) nonus
ers; (b) onetime users; and (c) repeat users, The survey response rate
was 72%, and the study sample included 1357 women. One time users wer
e more likely to have health insurance coverage, to visit a gynecologi
st or other primary care physician regularly, and to believe mammograp
hy is more effective than breast self-examination; they were less like
ly to think that at least 1 in 10 women are diagnosed with breast canc
er or that mammography is inconvenient to obtain than were nonusers, F
actors associated with repeat versus onetime use included routinely vi
siting a gynecologist, thinking the lifetime risk of breast cancer is
at least 10%, and perceiving a high personal susceptibility to disease
. Women who perceive themselves as being vulnerable to breast cancer a
re more likely to report repeat mammograms, Visiting a gynecologist re
gularly is associated with repeat as well as initial mammography use,
These factors could be considered as the focus of promotional efforts
moves from encouraging women to obtain their first mammogram to encour
aging repeat use.