EVALUATING THE COMMUNICATION PROCESS BETWEEN INTERPRETER AND VISITOR

Authors
Citation
C. Ryan et K. Dewar, EVALUATING THE COMMUNICATION PROCESS BETWEEN INTERPRETER AND VISITOR, Tourism management, 16(4), 1995, pp. 295-303
Citations number
20
Categorie Soggetti
Environmental Studies",Management
Journal title
ISSN journal
02615177
Volume
16
Issue
4
Year of publication
1995
Pages
295 - 303
Database
ISI
SICI code
0261-5177(1995)16:4<295:ETCPBI>2.0.ZU;2-O
Abstract
Many interpreters at historic sites seek to inform their visitors. But how successful are they, and how can that success be monitored? This paper examines whether a surrogate measure based on the communication competency of the interpreter could be used. It suggests a means of me asuring communication competency. However, rank correlations between i nterpreters based on this measure, and measures of learnt information, showed poor results. It is suggested that for future research the tec hniques be applied to volunteers rather than trained interpretive staf f, but even so, the measure of communication competency does present o pportunities for staff training and monitoring.