A randomly selected sample of 191 White and Black adults from a rural
North Carolina county were surveyed about adolescent health and sexual
ity issues following a 3-year, community-wide adolescent health promot
ion campaign. The campaign appeared to have little effect on adults' a
ttitudes towards these issues. Before and after the campaign, White ad
ults were less likely to believe public schools should provide primary
health care services to teen-agers but more likely to favor sexual ex
perimentation by adolescents and to favor abortion. Informational camp
aigns targeted toward modifying attitudes on these issues may require
more than 3 years to have an impact.