We, present calculations of the reaction A(e,e' pi N)B in the distorte
d (and plane) wave impulse approximation. The reaction allows for the
study of the production process in the nuclear medium without being ob
scured by the details of nuclear transition densities. First, a pion e
lectroproduction operator suitable for nuclear calculations is obtaine
d by extending the Blomqvist-Laget photoproduction operator to the vir
tual photon case, which describes the existing data reasonably well. I
t is applied in nuclei to predict nuclear cross sections under a varie
ty of kinematic arrangements. Issues such as the effects of the interf
erence of the Delta resonance with the background, sensitivities to th
e quadrupole component of the Delta excitation and to the electromagne
tic form factors, and the role of final-state interactions are studied
in detail. It is found that the longitudinal and the LT interference
structure functions in (e,e' pi(0)N) are sufficiently sensitive to ext
ract medium modifications of the Delta quadrupole component. Methods o
n how to experimentally separate the various pieces in the coincidence
cross section are suggested. Finally, the model is compared to a rece
nt SLAC experiment.